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A trader from Devon has launched a
Buy Local campaign (BLoC) aming to increase shopper awareness of the
benefits of purchasing foodstuffs and produce from local markets and
retailers.
Matthew Harris, owner of the
Devonshire Deli, trades in West Country cheeses, fudge and handmade
vegetarian pizzas on retail and farmers markets in Exeter and Newton
Abbot. All his goods are produced in the area and sourced through
connections in his local community. This commitment to 'thinking local'
and firmly believing in the benefits of shopping in the local area for
comsumers has led Matthew to establish BLoC, a campaign that has
national aspirations.
A key aim of the campaign is to
promote shopping at your local markets, Matthew stresses that, "for the
consumer, shopping locally at markets and from small
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retailers has the benefits of
supporting your neighbours and local communities. Shoppers will know
where their food has come from, they will be helping the envionment by
lowering pollution and saving on air miles and keep their local economy
going during these tough economic times."
To kick-start the campaign,
Matthew will be involved in promoting the campaign on regional radio
and press and is looking for support from all members who endorse the
ethos of trading and shopping locally.
The BLoC logo is available for
download on the Devoshire Deli's website. The webite itself is packed
with information about BLoC, including a forum where you can forward
your opionons on the campaign direct to Matthew.
www.devonshire-deli.com
info@devonshire-deli.com
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